SARD Campaign
What is this campaign about?
What is this campaign about?
#HowMuchIsTooMuch is a public awareness campaign created by the Singapore Alliance for Responsible Drinking (SARD) to educate and inform people, especially young adults, on the facts about binge drinking and encourage more responsible alcohol consumption through a better understanding of one's limit.
Why is the campaign needed?
Singapore’s National Population Health Survey (2019) found that prevalence of regular drinking remained low at around 2%. Among those that did drink, the prevalence of binge drinking was more pronounced among younger age groups (18 to 29 and 30 to 39). Most people know that binge drinking is harmful to their health, but they may not be fully aware of how binge drinking is defined.
Binge drinking can lead to alcohol-fueled anti-social behaviour.

It can also interfere with the brain’s communications pathways, resulting in cognitive impairment which can lead to harm to self and to others, risky sexual behaviour, poor academic and work performance, as well as a variety of serious health problems including sudden death due to alcohol poisoning.
Male
BINGE DRINKING =
5
standard drinks
or more on one occasion
Female
BINGE DRINKING =
4
standard drinks
or more on one occasion